New campaign for Switzerland

Switzerland is known for many things- neutrality, efficiency, watches, knives, chocolate, cheese… Something it is not known for, however, is diversity. In fact, in the past few years, the Swiss People’s Party has been shockingly xenophobic. Their ads play the raceterrorist and Nazicard even more overtly than American TSA agents and border patrol. We decided to use the resources we have – incredible diversity, and multi-colored sheep – to craft a response and show the ‘new face’ of Switzerland.

“Happy Birthday Switzerland”

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